About

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It all started when…

Our founder had a friend in Guatemala that had been farming for 5 generations and was famous for making some of the best coffee in the country but lost their family farm because of a lack of business acumon. She also knew many people who owned coffee shops and had some of the best coffee but were failing because a lack of business and marketing skills. She was motivated to make the coffee market more sustainable by founding a Institute focused on teaching business application as well as coffee skills.